Jack Bird

A/B testing, also known as split testing, is a crucial tool for mobile game developers and marketers. It’s a methodical process that allows you to compare different variations of your game or marketing campaign to determine what works best. This guide will provide a comprehensive overview on split testing mobile games, including why it’s essential, … Read more

Ensuring a game or an application runs smoothly, without bugs and with high performance is essential; especially considering the competition out there in the market. Testing phases are therefore a crucial component of the software development cycle – yet it can be very costly, requiring resources including time and man-hours (e.g., professionals with specific technical … Read more